Questions & Answers About Contērro…
Below you will find an ever-growing list of questions Service Pros have about Contērro and how we help.
If you have a question that’s not listed below, feel free to shoot us a question here or ask during your demo.
And congrats on your journey to becoming a Content Hero!.
Frequently Asked Questions
What does contērro stand for?
Contērro [con-tee-ro] is short for Content Hero
A Content Hero is a person or organization that inspires and empowers people through the power of content to create brand, extend reach, drive new business, and MOST importantly to positively impact lives.
What does Contērro do?
Contērro is a “Done For You” content creation and promotion service for Professional Service Businesses seeking to build brand, reach, and authority.
We also offer DIY Digital Courses and have a private Virtual Group Coaching that teaches Service Professionals Businesses and their teams how to build brand, reach, and authority.
What type of content does Contērro create and promote?
We create and promote all types of content from video, images, audio, and text-based content.
WHAT IS Story-Branded Content?
Most content, especially out-sourced content, is dead on arrival because it doesn’t build brand, reach, and new business. There are three main reasons content fails to deliver:
- The content doesn’t educate
- The content doesn’t entertain
- The content doesn’t emotionally connect.
Story-Branded content takes this into account by creating story-driven content that educates, entertains, and emotionally connects. This helps content to be more effective and to deliver on the promise of building brand, reach, and driving new business.
What are the 3Es of great content?
The 3Es of of content are the building blocks of creating content that builds brand, reach, and new business.
The 3Es of Content
- Content that Educates
- Content that Entertains
- Content that Emotionally Connects
What is A Story-Prompt?
Everyone loves a great story, but not everyone knows how to create, capture, and communicate great stories. This causes businesses much frustration because while they are experts at their craft, they are not experts at sharing great stories.
That’s where our Story-Prompt process comes in. It mixes our Story-Telling superpower with your brand niche and business product expertise to create dialed in Story-Branded content that educates, entertains, and emotionally connects.
Book A Demo below to learn more about our Story-Prompt process and how clients spend just 3-6 hours to create three months of Story-Branded videos, images, audio, and text-based content.
WHY “VIDEO-first” content?
Video is the most widely consumed and valuable media format because it’s the most potent and effective way to deliver the 3Es (education, entertainment, and emotional connection).
Beyond being the type of content that people want to view, video also has the added benefit of being far more efficient for creating content. For example, with our Story-Prompt process, we can take a 60-minute video interview session and convert the video into:
- 1-2 Long Video Clips: long-form video clips between 8-30 minutes in length
- 10-15 Short Video Clips: short-form video clips between 1-3 minutes in length
- 10-20 Quotes Pics: quotes extracted from the video and added to images
- Podcast Episode: repurpose audio and upload as a podcast
- 3-5 Audiograms: short 5-30 second shareable audio clips
- 10-15 Micro-Blog Posts: short-form 200-500 word blog posts
- 1-2 Long-Form Blog Posts: long-form 1,500-5,000 word blog posts
If you tried to create all this content separately, how long would it take?
Forever, but by using our Story-Prompt process, we can convert a one-hour high-impact video interview session into all of the above content.
How much time will I need to spend creating content?
On average, 1-2 hours per month of Story-Prompt interview sessions. We handle the rest from producing, packaging, posting, and promoting content.
Can Contērro help me figure out what content to create and post?
For sure, we’ll also help you figure out your optimal content mix and your brand story to create highly engaging content.
How does Contērro produce content?
We try to make things simple and easy for busy Service Professionals.
- First, we have a fast but thorough onboarding process that makes sure we are in alignment with your business goals, brand story, and business proposition.
- Next, we create a strategic brand and content map that outlines your content mix, creation cadence, and calendar for release and promotion.
- Then we schedule Story-Prompt sessions to extract your Story, your words, your voice.
- Finally, we turn the Story-Prompt interview footage, transcripts, and audio into 3E video, images, audio, and text to post and promote.
How does packaging content work?
Great Story plus great packaging equals a winning formula. So we go out of our way to make sure you have quality packaging for all your media. From adding your brand logo, colors, catchphrases & taglines, captioning, call to actions, titles, and all the bells and whistles so that your content stands out from the competition.
P.S. We also write the copy and add hashtags to each social media post. So your content is 100% packaged and ready for posting.
Which platforms does Contērro automatically post to?
We automatically post content to LinkedIn, Facebook, Instagram, Youtube, Twitter, Google +, Pinterest, and WordPress Blogs.
Note: you’ll also receive access to all created media and copy so that you can post to other social media channels.
How does the promotion of content work?
We promote your content using an AI-Powered Promotion Engine that places original high-quality content on hundreds of high-traffic sites. This includes blogs, video platforms, podcast syndicators, LinkedIn’s Slideshare, and news sites like CBS, NBC, and Google News.
Who see’s my content?
Your content is posted and promoted all across the web. This includes:
- Owned Media Outlets: you’ll have tons of content to repurpose and post on your website, blogs, landing pages, and for distribution to your email list.
- Shared Media Outlets: each and every day across multiple social media channels you’ll be seen with high-quality Story-Branded Content.
- Earned Media Outlets: your content will be published on hundreds of high-traffic blogs, video platforms, podcast syndicators, LinkedIn’s Slideshare, and news sites like CBS, NBC, and Google News.
Does this work for SEO and ranking on Google?
Yes, but not in a traditional SEO approach where the focus is on keywords, SERPs, backlinks, and on-page optimization. With Contērro, SEO happens through content that people engage with.
When people “Engage,” by reading, viewing, listening, liking, commenting – it enhances traditional SEO making it more effective. Both from a value standpoint, as Google rewards high-value content, and from an authority standpoint, as your content is featured and published on hundreds of high-traffic websites.
Will my content generate followers and more engagement?
Great content will improve follower and engagement rates. Plus, as a bonus, we review the performance of content and tweak month to month activities to meet your goals.
For example, you might start by focusing on business content for funnel conversion. After a few months you may want to focus on brand content to add new followers. At Contērro, we listen, adjust, and execute to meet your goals.
What type of businesses does Conterro work for?
We would love to say ANY business. But the truth is, Contērro was built for Professional Service Businesses to build momentum, authority, and brand through great content delivered consistently over time.
The cumulative effect of content and promotion can be monumental in driving every factor of brand and business development. That said, it doesn’t happen overnight. So the best fits for Contērro are businesses that want to ADD content promotion to the mix to accelerate strategic business outcomes.
Can I track performance analytics?
Absolutely, we provide detailed reports on content performance across social media channels, keyword performance, backlinks, impressions and a whole hosts of metrics.
What outcomes have you gotten for other Service Professionals?
In short, tons of brand awareness, reach, more business.
Click the button below to Book A Demo, where we walk through a few case studies from filling up brand new programs, increasing follower rates by over 2,000%, and filling pipelines with six and seven-figure deals.
How do I get into the private Beta?
Click the button below to walk through a demo, to learn more and to check on opening availability.
How much does Contērro cost?
Done For You Services, DIY Courses & Virtual Group Coaching range from $295 – $9,995.
Built For Service Professionals
Done For You Services +
Contērro DIY Courses & Virtual Group Coaching
$295 – $9,995
Contērro is currently unavailable to the general public. But If you’re interested, Book A Demo to join our invite-only BETA.